Privacy Policy

GenWell Rx - Last Updated: February 7, 2026


GenWell Rx is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our telemedicine and medical wellness services, including our SMS communication program.


1. Information We Collect


1.1 Personal Information

We collect the following types of personal information:

  • Contact Information: Name, email address, phone number, mailing address
  • Health Information: Medical history, health conditions, medications, treatment preferences, lab results
  • Account Information: Username, password, preferences, communication settings
  • Payment Information: Billing address, payment method details (processed securely through third-party payment processors)

    – Accepted Payment Methods We accept major debit and credit cards issued by recognized banking institutions (Visa,        Mastercard, American Express, Discover).

 – Prepaid cards, gift cards, and virtual prepaid cards are not accepted for subscriptions or recurring payments. If a prepaid card is used at signup, the payment will be declined and your account will remain inactive until a valid card is added.

  • Identification Information: Date of birth, government-issued ID (as required for medical services)


1.2 SMS Program Information

When you opt in to our SMS communication program, we collect:

  • Mobile phone number
  • Consent records and timestamps
  • SMS interaction data (delivery status, opt-out requests)
  • Communication preferences


1.3 Automatically Collected Information

We automatically collect certain information when you visit our website:

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent on pages
  • Referring website addresses
  • Operating system information


2. How We Use Your Information


2.1 Primary Uses

We use your information for the following purposes:

  • Medical Services: To provide telemedicine consultations, prescribe treatments, and deliver healthcare services
  • Communication: To send appointment reminders, treatment updates, and respond to inquiries
  • Payment Processing: To process payments and manage billing
  • Service Improvement: To improve our services, website functionality, and user experience
  • Legal Compliance: To comply with legal obligations and protect our rights


2.2 SMS Communications

We use your mobile phone number to send:

  • Appointment reminders and confirmations
  • Treatment updates and medication reminders
  • Lab result notifications
  • Promotional offers and wellness tips (with your consent)
  • Important service announcements
  • Account security alerts

SMS Opt-In and Consent

Message Frequency: Message frequency varies based on your activity and preferences. You may receive 2-10 messages per month, or more during active treatment periods.

Opt-Out: You can opt out at any time by replying STOP to any message. You will receive a confirmation of your opt-out.

Help: For assistance, reply HELP or contact us at (757) 555-0123.

Consent: Consent to receive SMS messages is not required as a condition of purchasing goods or services from GenWell Rx.


3. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:


3.1 Service Providers

  • Medical Professionals: Licensed healthcare providers who deliver your care
  • Pharmacy Partners: Pharmacies that fulfill your prescriptions
  • Laboratory Services: Labs that process your testing orders
  • SMS Platform Providers: Third-party services that facilitate text messaging (who are bound by confidentiality agreements)
  • Payment Processors: Secure payment processing services
  • Technology Providers: Cloud hosting, data storage, and IT services


3.2 Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal processes or court orders
  • Respond to government requests
  • Protect our rights, privacy, safety, or property
  • Enforce our terms and conditions
  • Prevent fraud or illegal activities


3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.


4. SMS Opt-In Details and Mobile Information Sharing

Mobile Information Sharing Statement

GenWell Rx does not share, sell, rent, or otherwise disclose your mobile phone number to third parties for their marketing purposes without your explicit consent. Your phone number is used solely for the purposes described in this Privacy Policy.

SMS Service Providers: We use third-party SMS platform providers to deliver text messages. These providers have access to your phone number only as necessary to deliver messages on our behalf and are contractually prohibited from using your information for any other purpose.

Carrier Information: Standard message and data rates apply based on your mobile carrier's plan. GenWell Rx is not responsible for carrier charges.


4.1 How to Opt In to SMS

You can opt in to receive SMS messages by:

  • Checking the SMS consent box on our website contact form
  • Texting "START" to our designated number
  • Providing verbal consent during a consultation
  • Opting in through your patient portal account settings


4.2 How to Opt Out

You can opt out at any time by:

  • Replying STOP to any SMS message
  • Contacting us at support@genwellrx.com or (757) 555-0123
  • Updating your preferences in your patient portal

After opting out, you will receive one final confirmation message, and then no further SMS messages will be sent unless you opt in again.


5. Cookie and Tracking Practices

We use cookies and similar tracking technologies to enhance your experience:


5.1 Types of Cookies We Use

  • Essential Cookies: Required for website functionality and security
  • Performance Cookies: Help us understand how visitors use our site
  • Functionality Cookies: Remember your preferences and settings
  • Marketing Cookies: Track effectiveness of advertising campaigns (with your consent)


5.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.


5.3 Third-Party Tracking

We use analytics services like Google Analytics to understand user behavior. These services may use cookies and collect IP addresses. You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.


6. Data Security and Handling


6.1 Security Measures

We implement industry-standard security measures to protect your information:

  • Encryption of data in transit and at rest (SSL/TLS, AES-256)
  • Secure access controls and authentication
  • Regular security audits and vulnerability assessments
  • Employee training on data protection and HIPAA compliance
  • Firewall protection and intrusion detection systems
  • Regular data backups and disaster recovery planning


6.2 HIPAA Compliance

As a healthcare provider, GenWell Rx complies with the Health Insurance Portability and Accountability Act (HIPAA). We maintain physical, technical, and administrative safeguards to protect your protected health information (PHI).


6.3 Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services to you
  • Comply with legal and regulatory requirements (typically 7 years for medical records)
  • Resolve disputes and enforce agreements


6.4 Data Breach Notification

In the event of a data breach affecting your personal information, we will notify you and relevant authorities as required by law, typically within 72 hours of discovery.


7. Your Rights and Choices

You have the following rights regarding your personal information:


7.1 Access and Portability

  • Request a copy of your personal information
  • Receive your data in a structured, commonly used format
  • Request transfer of your data to another service provider


7.2 Correction and Deletion

  • Correct inaccurate or incomplete information
  • Request deletion of your personal information (subject to legal retention requirements)
  • Update your communication preferences


7.3 Restriction and Objection

  • Restrict processing of your information in certain circumstances
  • Object to processing based on legitimate interests
  • Opt out of marketing communications (including SMS)


7.4 California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt out of the sale of personal information (we do not sell personal information)
  • Right to deletion
  • Right to non-discrimination for exercising privacy rights


7.5 How to Exercise Your Rights

To exercise any of these rights, contact us at:

  • Email: privacy@genwellrx.com
  • Phone: (757) 555-0123
  • Mail: GenWell Rx, Attn: Privacy Officer, Williamsburg, VA


8. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete the information.


9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.


10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before providing any information.


11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date
  • Sending email or SMS notification for significant changes

Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.


12. Contact Information

GenWell Rx Privacy Officer

Email: privacy@genwellrx.com

Phone: (757) 555-0123

Hours: Monday-Friday, 9:00 AM - 5:00 PM EST

Mail: GenWell Rx
Attn: Privacy Officer
Williamsburg, VA 23185

Website: www.genwellrx.com


13. Regulatory Compliance

GenWell Rx complies with:

  • Health Insurance Portability and Accountability Act (HIPAA)
  • Telephone Consumer Protection Act (TCPA)
  • Cellular Telecommunications Industry Association (CTIA) guidelines
  • California Consumer Privacy Act (CCPA)
  • General Data Protection Regulation (GDPR) where applicable


By using GenWell Rx services and opting in to SMS communications, you acknowledge that you have read, understood, and agree to this Privacy Policy.